Influences of Franchise Contract Factors to Franchise Contract Satisfaction in Hospitality Service Industry
نویسندگان
چکیده
منابع مشابه
Franchise unit success factors
The economic importance of franchising in service provision, job creation and self employment opportunities is widely reported. However the factors influencing franchise unit success has received little academic attention. This represents an important gap in the literature. Previous research has tended to focus upon system-level operations and recently upon the reasons for franchisor discontinu...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2007
ISSN: 1598-4877
DOI: 10.5392/jkca.2007.7.7.124